Grow Your Community
Learn how to grow organically by refining your brand voice and using the power of TikTok to build your following and client base the right way.
THE TIKTOK CLASS
A comprehensive online course for businesses looking to do things right on TikTok.
Have you been meaning to start your TikTok but don’t know where to start? This course is for you!
Maybe you started your TikTok but don’t know how to use all the features to help your account grow? We got you!
This course will help set you up for success on TikTok. It does that by guiding you to:
Use analytics from existing social media accounts to help direct your TikTok content strategy
Refine your brand identity to create effective storytelling on TikTok
Navigate TikTok’s many features like effects, editing tools, sounds and more
Create a well-rounded content strategy
You don’t need a huge marketing department or a large budget to hire a marketing agency to be successful. The TikTok Class is here to help!
Course Outline
Module 1: The Instagram Audit and Brand Voice
- Perform a comprehensive audit of your brand's Instagram account and develop a regular practice of reviewing analytics
- Put all of the analytics pieces together to identify your top performing content on Instagram and begin to develop your content strategy for TikTok
- Develop your brand voice and be consistent across your social media accounts
Module 2: How to use TikTok
- Dive deep into TikTok and get comfortable with its functions and features
- Understand the TikTok algorithm and how to effectively use music, sounds, and hashtags and authentically connect with trends and your communities
- Build an engaged following using simple tools while you continue to develop creative content
Module 3: Posting on TikTok
- Develop your content strategy with a focus on growth
- Discover and engage with your brand's communities on TikTok
- Experiment with your content!
Module 4: Growing your TikTok
- Incorporate the Shusterman method into your social media strategy
- Explore online tools that can support your content creation process
- Focus on the fundamentals and learn some advanced strategies that you can incorporate into your strategy as you grow
And so many resources!
- A 65 page interactive workbook
- Three interactive templates for auditing, planning and growing your business's social media accounts
- Curated links to even more resources!
Meet Andrew Shusterman
Andrew is a social media marketer and content creator with over 15 years of experience working with some of the biggest brands in action sports, fashion retail, art and entertainment. Andrew has experience managing high-profile athletes and influencers and specializes in organically building engaged followings for brands across various industries and most major social media platforms.
